Process and Project Systems Essay Example | Topics and Well Written Essays - 5000 words

Procedure and Project Systems - Essay Example ome, visiting some bank, air terminal, railroad station, pastry kitchen or a shopping center, a school, school or a college, you will discover the utilization of this significant machine all over the place. Presently, with the headway of science and innovation, super PCs have been created which is the most exceptional kind of PCs till now. Super PCs complete profoundly touchy errands, for example, in aeronautical research centers, or space stations and so on. This is a reenacted venture for the development of Center for Technology in Government (CTG) which has the region around 250,000 square feet. It is really an office that is only intended to put world class super PCs and atomic weapon configuration staff. Since taking a shot at atomic weapons is an exceptionally a touchy undertaking, similarly delicate is the situation with the development of this CTG. This spot is planned to advance the past improvements completed in this field however in a protected and secure condition with polished methodology. Since it is an enormous task that needs to cook for the country’s current just as the future needs, it is profoundly attractive that its development ought to be done in the wake of contemplating upon different perspectives and their appropriate combination or connection ought to be created. from the perspective of a constructor, by incorporation I imply that there ought to be an exhaustive comprehension of the past needs just as the expectation of the requirements in the occasions to come for example future; as it is an expensive venture, the structure ought to be developed such that it stays functional in future, for instance, if right now we need 10 super PCs, the structure ought to be intended to house 30 PCs, regardless of at present the space for 20 PCs will be for all intents and purposes unused. This sort of arranging is vital in light of the fact that at when 30 PCs will be required, there will be sufficient space to house them. Despite what might be expected on the off chance that it doesn't occur for example no space is left for future needs, at that point unquestionably another CTG will be developed; it will

Haitian Creole Essay Example For Students

Haitian Creole Essay Christopher Columbus guaranteed Haiti when he arrived there in 1492. Arawak Indianswere the first occupants of this island when Columbus showed up. Afterward, theisland turned into a settlement of England. Haiti remained for all intents and purposes agitated until themid-seventeenth century, when French homesteaders, bringing in African slaves, developedsugar estates in the north. Under French standard from 1697, Haiti (at that point calledSaint-Domingue) got one of the universes most extravagant sugar and espresso makers. Before long, Haiti turned into a place that is known for riches with the huge utilization of servitude as their methodof creation. The rising interest for sugar, espresso, cotton, and tobacco createda more prominent interest for slaves by other slave exchanging nations. Spain, France, theDutch, and English were in rivalry for the modest work expected to work theircolonial ranch framework creating those worthwhile products. The slave exchange wasso beneficial that, by 1672, the Royal African Company contracted by Charles IIof England supplanted different merchants and turned into the most extravagant shipper of humanslaves to the terrain of the Americas. The slaves were so important to the openmarket they were in the end called Black Gold. Manor ownersbegan to be spoken to in the province either by their operators or plantationmanagers, who kept them, educated regarding creation levels, benefits, costs, andthe general activities of the ranch. The pomposity and pride of theseagents, or procurers, was that they were encircled by a huge number of domesticslaves to fulfill each need or need of their own. The more prominent number ofdomestic slaves one may have involves a lot of renown for these peoplein their season of the mid 1700s and no however was given to the indecent waysand acts taken by their race since they however it not an issue. Plantationowners and those of the like kept on being vigorously associated with social aspectsof culture and the French lifestyle. Driving from their authoritativelyconstructed universe of delight in France with riches and glory joined withthe infrequent visits to the manor for business. The life of a plantationowner and those that encompass him is of extravagance and negative abundance. TheHaitians are completely dark, with a culture that is a one of a kind blend ofAfrican and French impacts. Haiti was a French state until 1791 when, firedby the case of the French Revolution, the dark slaves revolted, massacredthe French landown ers and declared the universes first dark republic. As noted,this is the primary unrest of slaves against their proprietors and their successdid not go unnoticed. The treatment of slaves the world over is very vile. As a result of the colonization of Haiti by France, the importation of Africanslaves, and the first occupants, the Arawak Indians, three dialects werespoken on the island. This started a requirement for a typical language between theinhabitants of the island. Indeed, a huge factor in the accomplishment of the HaitianRevolution (1804) was the formation of Haitian Creole through African dialectsand French. The way that most of the occupants talked their languagemade their mastery significantly increasingly predominant. The language was made through theslavery and the requirement for correspondence. The individuals of Haiti were additionally mindful thatCreole was spreading to Jamaica too and their match had been met. Imperceptible and on edge to be seen by their lords, the favored not many of theblack culture and the mass of liberated blacks considered perceivability through theeyes of their lords effectively unsure vision of life. The captives of Haitirose facing their French and mulatto experts in August of 1791. This markedthe start of the finish of one of the best riches delivering slave coloniesthe world had ever known. The early pioneers shaping the center of this movementwere Boukman Dutty, Jeannot Bullet, Jean-Francois, and George Biassou. Later,slaves armed forces were told by General Toussaint who was in the long run sold out byhis officials Jean-Jacques Dessalines and Henri Christophe who restricted hispolicies. The revolt comprised of long days and evenings and the vitality tocontinue to battle and safeguard their motivation. It finished in 1804 and the island ofHaiti turned into a free land without servitude. Haitian Creole jam much ofFrench phonological, morphological, linguistic, a nd lexical characteristics,but a merger of both French basic highlights and West African featurescharacterizes the language. The inflectional arrangement of French is greatlyreduced. Similarly as with the pidgin dialects, which result from the need to communicatewith the managers and the individuals who didn't have a similar language, this was adevelopment in phonetics, which is as yet concentrated today. The extension andstrength of the dialects are a piece of our history and are available in otherlands of subjugation and mistreatment. In spite of the fact that pidgin is utilized for exchange just and forno social correspondence, its utilization brought about another type of correspondence, orlanguage, for the new individuals in the New World. The bioprogram speculation (Goodenhandout) claims that Pidgin/Creole is the innovation ofchildren developing in a multiracial network. These kids discover thelanguage being spoken deficient and without enough structure tofunction as a charact eristic language. This is genuine in light of the fact that the youngsters andwomen slaves expected to speak with others slaves from various Africandialects and they expected to speak with the managers too. Today,Haitian Creole is spoken by 95% of the individuals who live there. It is likewise has thelargest number of speakers of the Caribbean Creoles. Speakers incorporate 700,000 inHaiti; 159,00 in the Dominican Republic; and 200,000 in New York City. French isan official language alongside Haitian Creole, yet numerous individuals in Haiti do notspeak French. It turned into the official language in 1804 toward the finish of therevolution. The Haitian banner was a consequence of expelling the white band from theFrench banner and turning it on its side. The choice for the banner came fromthose who were successful in the upset and its pioneers of opportunity. It isalso significant to realize that a considerable lot of the transients from Haiti are driven not onlyby policy centered iss ues yet additionally by the enormous measure of AIDS and other third worldcountry issues like consumable water, deforestation and soil disintegration. Although,Haiti is as yet copious with trees and vegetation, a lot of theirfarmland is being pulverized and food has become an uncommon ware to those whoare oppressed. They bring about escaping the nation and during the 1980s, itwas revealed than in excess of 500,000 Haitians had moved to the United States,legally and illicitly, to New York, Miami, Chicago, Boston and Philadelphia. Theinformation on Haitian Creole is very rare and the assets of worthwhileinformation with respect to the creation and reason Creole has served in Haiti, andother places, isn't accessible. Numerous assets in regards to the Haitian Revolutionare present and the necessity concentrates more on the effect and improvement ofthe language. The capacity to make correspondence work in a confounded andinappropriate period of disturbance according to the slaves is a si gnificant outcome ofGod and life. The advancement of another dialect out of others is mind-power,strength, imaginativeness and tirelessness. The individuals of Haiti proceed to bemistreated and disregarded by numerous nations of the United Nations. The UnitedStates can apply just such a great amount of help to one nation since we are looking aftermany nations as the lead country on the planet as help. The help thatis required by Haiti is of enormous detail and the accomplishments of progress are not many and farbetween for a significant number of the neighborhood individuals in Haiti. Issues exist here in light of the fact that ofthe age-old convention of disregard and befouling of the individuals of Haiti andtheir precursors who hands made the place where there is riches that profited those beforethem. .u1aa0b2f652b38b74d52954ddebb0e924 , .u1aa0b2f652b38b74d52954ddebb0e924 .postImageUrl , .u1aa0b2f652b38b74d52954ddebb0e924 .focused content region { min-stature: 80px; position: relative; } .u1aa0b2f652b38b74d52954ddebb0e924 , .u1aa0b2f652b38b74d52954ddebb0e924:hover , .u1aa0b2f652b38b74d52954ddebb0e924:visited , .u1aa0b2f652b38b74d52954ddebb0e924:active { border:0!important; } .u1aa0b2f652b38b74d52954ddebb0e924 .clearfix:after { content: ; show: table; clear: both; } .u1aa0b2f652b38b74d52954ddebb0e924 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; darkness: 1; progress: murkiness 250ms; webkit-change: obscurity 250ms; foundation shading: #95A5A6; } .u1aa0b2f652b38b74d52954ddebb0e924:active , .u1aa0b2f652b38b74d52954ddebb0e924:hover { mistiness: 1; change: haziness 250ms; webkit-change: mistiness 250ms; foundation shading: #2C3E50; } .u1aa0b2f652b38b74d52954ddebb0e924 .focused content zone { width: 100%; position: relative; } .u1aa0b2f652b38b74d52954ddebb0e924 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content embellishment: underline; } .u1aa0b2f652b38b74d52954ddebb0e924 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u1aa0b2f652b38b74d52954ddebb0e924 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-tallness: 26px; moz-outskirt span: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u1aa0b2f652b38b74d52954ddebb0e924:hover .ctaButton { foundation shading: #34495E!important; } .u1aa 0b2f652b38b74d52954ddebb0e924 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u1aa0b2f652b38b74d52954ddebb0e924-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; pos

10 reasons you shouldnt attend SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog

10 reasons you shouldnt attend SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog Are you on the fence about joining SIPA in the fall? This list should make it easier for you to decide. 1. THE CAMPUS IS A REAL EYESORE Seriously. Dont even bother taking a campus tour. The grass is lush and beautiful for half of the year, then its blanketed in the fluffiest white snow you only thought you could find in your Winter Wonderland dreams. 2. THE CLASSES ARE SMALL Its graduate school. How are you ever going to learn anything if youre in a classroom with just a dozen other students? Better yet, how can you take a nap in the back of the room without getting noticed? Sadly, you cant do that at SIPA. THIS is what your average classroom looks like. 3. THE CLASSES ARE ALSO B O R I N G In addition to being stuck in a classroom with less students, youre also not going to enjoy any of the classes you take next year. For example, the United Nations Studies specialization offers A Day at the United Nations: A View from the Inside. Students spend at least two days accompanying UN staffers to work at headquarters. Then our Seeples and their UN hosts (pictured above) share what the experience was like in a panel presentation at SIPA. Last year, speakers included Claudia Banz (third from right), a senior political affairs officer at United Nations, Department of Peacekeeping Operations and Jo Scheuer (second from left), the Director of Climate Change and Disaster Risk Reduction with the UNDP. What a snooze fest. 4. THERES NEVER ANYTHING TO DO IN THIS PLACE This is what the average hallway looks like at SIPA. Its plastered in flyers for social receptions, student organization meetings, and random events on and off campus. Among the 42 SIPA student groups, they host 12-15 events each week. With so many choices, its no wonder students cant make time to attend the events and are left with nothing to do except explore the Big Apple. 5. AND THEY KEEP YOU TRAPPED ON THE GROUNDS At SIPA, on the grounds can mean anything from taking a class in a Columbia University classroom to being forced onto a plane halfway around the world just to help bring an end to extreme poverty. Thats what Molly Powers, MPA-DP 2012, had to do as part of her Summer Field Placement when she interned with the Millennium Villages Project. Its obvious by the photo she didnt volunteer for the gig. 6. THE PROFESSORS ARE MEH SIPA has more than 70 full-time faculty members and 200 adjunct faculty, professional practitioners and visiting scholars on staff. With so many experts to learn from, youre hard pressed to find anyone whos notable among the bunch. (Remember the saying about quality vs quantity?) David Dinkins is the former mayor of the City of New York; Claudia Dreifus writes Conversation with in the  New York Times’Tuesday science section; Paola Valenti consulted with World Banks Human Development Network and Social Protection Group; and Jason Bordoff joined SIPA after serving as the Special Assistant to the President and Senior Director for Energy and Climate Change on the Staff of the National Security Council for four years. Sorry, but thats not an all-star lineup. 7. YOULL NEVER MAKE ANY FRIENDS Last month, these three spent their Spring Break in Peru as part of their second-year capstone project. Theres nothing more awkward than spending time with other Seeples in a foreign country and then asking them to  pose with  you and  pretend like youre all actually having a good timewhile jumping near the ledge of a cliff.  Youre bound to fear for your safety, thinking that at any moment one of these two will push you  over the edgeliterally. With thoughts like those racing through your mind, can you ever really become friends? (Note: At the request of a student, a previous entry  featuring students at the Dead Sea  has been removed.) 8. YOU WONT FIND A *STELLAR* JOB AFTER GRADUATE SCHOOL Last year, our graduating Seeples worked in the private, public and nonprofit sectors. But they were working for some less-than desirable organizations. Brookings Institution, Clinton Foundation, Federal Reserve Bank of New York, Kofi Annan Foundation, Ministry of Foreign Affairs, PricewaterhouseCoopers and the United Nations Development Program were just a few of the terrible places our graduates ended up. Clearly, all of your hard work and the SIPA brand dont get you anywhere these days. 9. THERES NOTHING WORSE THAN A SEA OF COLUMBIA BLUE There are shades of blue everywhere you turn on campus. From Admitted Students Day and  orientation week to sporting events and  graduation. Blue, blue, blue, blue, blue. What kind of school has this much pride for a cool color palette? 10. SORRY, BUT ITS JUST NOT WORTH IT LISTING ANOTHER REASON I  warned you there were reasons you shouldnt attend SIPA this fall. But dont take my  word for it.  Confirm your enrollment today so you can see things for yourself.

Compulsive Disorder Essay - 853 Words

Obsessive Compulsive Disordernbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Obsessive Compulsive Disorder is a lifelong disorder, which can cause a person to do things repeatedly. This disorder is identified by two general symptoms: obsessions and compulsions. An obsession can be defines as an unwelcome, distressing thought or mental image. (Schwartz, 1996) It is a thought that annoys you so much that it causes distress and anxiety. Compulsions are the behaviors that people with Obsessive Compulsive Disorder perform in an attempt to get rid of the fears and anxieties caused by their obsessions. (Schwartz, 1996) The disorder which usually starts in adolescence or early childhood, is more common†¦show more content†¦(Schwartz, 1996) The caudate nucleus works with the put amen for coordination of thought and movement during everyday activities. (Schwartz, 1996) However, in a person with Obsessive Compulsive Disorder, the caudate nucleus is not shifting gears correctly and messages from the front part of the brain get stuck ther e. (Schwartz, 1996) The brain gets â€Å"stuck in gear† and can’t shift to the next thought. (Schwartz, 1996) When the brain gets stuck it might tell you to do something such as washing your hands again or checking the locks again, even though there is no reason to do so. (Schwartz, 1996) nbsp;nbsp;nbsp;nbsp;nbsp;Research has proven that behavioral disorders such as Obsessive Compulsive Disorder may have genetic roots. For example, people with Obsessive Compulsive Disorder may notice symptoms of it in family members. A person with Obsessive Compulsive Disorder has a 25 % chance of having a blood relative who has it. (Rapoport, 1989) There is a 70 % chance identical twins share it and a 50 % chance for fraternal twins. (Rapoport, 1989) Researchers think that multiple genes are involved. Women with Obsessive Compulsive Disorder may have worse symptoms during pregnancy and postpartum because of a hormone that is triggered during pregnancy. (Rapoport, 1989) nbsp;nbsp;nbsp;nbsp;nbsp;Although stress doesn’t cause Obsessive Compulsive Disorder, a stressful event likeShow MoreRelatedObsessive Compulsive Disorder1313 Words   |  5 Pageshave misspelled a word. You may feel that this is just a personal issue, but in reality, many people all over the world share the same thoughts and feelings. Obsessive-Compulsive Disorder, or more commonly called OCD, as defined by (Obsessive, 2010), is a type of mental illness that causes repeated unwanted thoughts. This common disorder can be found in nearly every region and culture around the world, so even though one dealing with it may feel alone, the person sitting right beside them could easilyRead MoreObsessive Compulsive Disorder798 Words   |  3 Pagespossible teachers – is required in order to check the obsessions, sensory phenomenon and compulsions in the case. In younger children, OCD features might appear subtly during play activities or drawing. It is vital to differentiate be tween obsessive compulsive symptoms and normal childhood behavior, such as the normal practice or actions during playtime, food time or bedtime. In this context, the information about degree of distress, impairment and time consumed performing rituals should provide enoughRead MoreObssessive Compulsive Disorder712 Words   |  3 Pagesmake sure its in proper order. When it comes to the cause of ocd the simple answer is that researchers have found that ocd affects parts of the brain also experts found out that ocd runs in the family and that genes play a role in development of the disorder. â€Å"Stop being afraid what could go wrong and start being positive about what go right†. Ocd equally affects men, women, and children of all races. In the United States, approximately 3.3 million people suffer from ocd in the past 2 years. OcdRead MoreObsessive Compulsive Disorder ( Ocd )1251 Words   |  6 Pagesfreak about keeping everything clean to an extreme degree. The symptoms of obsessive compulsive disorder are more complex than the generic obsessions about cleanliness or the need to keep everything in perfect order. If those characteristics are not considered OCD, then what are they? There are different definitions for the word obsession. The examples mentioned previously are obsessions of a non disorder type. They bring actual pleasure to the one obsessing. The friend who is obsessed withRead MoreObsessive Compulsive Disorder ( Ocd )2398 Words   |  10 Pages Obsessive-Compulsive Disorder: Cognitive Behavioral Therapy and Exposure and Response Prevention According to Pozza, Anderson, and Dà ¨ttore (2015), obsessive compulsive disorder(OCD) is a psychological condition representing repetitive behaviors, compulsions, and impulses which can lead to a lower quality of life. Obsessive-compulsive disorder is a disorder that often goes undiagnosed and untreated because of its ranges of severity and lack of awareness on the end of the individual. Some of the symptomsRead MoreObsessive Compulsive Disorder ( Ocd )1779 Words   |  8 Pages The Treatment of Obsessive Compulsive Disorder Using Cognitive Behavioral Therapy with Exposure and Response Prevention Obsessive Compulsive Disorder (OCD) has been recognized as a pattern of disordered behavior for several centuries, although it was often related to religious ideas and possession by the devil until the early nineteenth century, when doctors began to define the evident behaviors in terms of mental illness (Menzies De Silva, 2003). Even still, a diagnosis of OCD was largely consideredRead MoreA Study On Obsessive Compulsive Disorder866 Words   |  4 Pagesappointments in Seattle as I could and spent weekends with her where she lived with my mother in Centralia. Though we avoided discussing her condition, I couldn’t stop imagining the potential fatal outcome. Previously diagnosed with Obsessive Compulsive Disorder, they advised my sister to start an aggressive treatment approach as her O.C.D. was possibly a result of a lesion and their growth would aggravate the disorder.The doctors expected lesion growth and possible appearance of more lesions over timeRead MoreEssay on Obsessive Compulsive Disorder (OCD)875 Words   |  4 PagesObsessive Compulsive Disorder. Obsessive-compulsive disorder is an anxiety disorder that triggers people to have unwanted fixations and to repeat certain activities again and again. Everyone has habits or certain ways of doing something with Obsessive Compulsive Disorder these habits severely interrupt the way they live their lives (Familydoctor.org Editorial Staff). About one in 40 people suffer from some form of Obsessive Compulsive Disorder (ABRAMOWITZ). Obsessive Compulsive Disorder often occursRead MoreAs Good as It Gets: Obsessive Compulsive Disorder1721 Words   |  7 PagesAs Good As It Gets: Obsessive Compulsive Disorder I chose the film â€Å"As Good As It Gets† and to focus on the character Melvin. Melvin displays many different behaviors throughout the movie such as anti-Semitic, narcissistic character, mysophobia, and obsessive-compulsive disorder. I will be focusing on the cause and effect of Melvin’s dysfunction to do with his OCD. We will examine the character in the movie and explain the assessment, symptoms, diagnosis, causes, and treatments. â€Å"AsRead MoreLiving With Obsessive Compulsive Disorder (OCD)1190 Words   |  5 Pagesdifferences between both symptoms and experiences of six different authors who have been personally affected by obsessive-compulsive disorder (OCD).   Since OCD is not very well understood by many members of the public (Escape), I hope that the experiences of the authors that I researched will be able to paint a vivid picture of what life with OCD is like. Obsessive-compulsive disorder involves a chemical imbalance in the brain. This chemical imbalance is thought to be the main reason for obsessions

Essay on Dr. Faustus Vs. Dorian Gray - 618 Words

Deals With the Devil nbsp;nbsp;nbsp;nbsp;nbsp;In the books The Picture of Dorian Gray and Dr. Faustus, both protagonists are lured into the world of evil, but by different forces. Dorian Gray and Dr. Faustus both sell their souls to the devil. However, Dorian Gray deals with the devil unknowingly, and Dr. Faustus conjures the devil. After Dorian sells his soul, he becomes an immoral criminal, and even resorts to murder. After Dr. Faustus sells his soul, he lives frivolously and entertains himself through practical jokes. So who is more evil? An innocent young man corrupted by the ideas of another? Or, a man who is bored with the world, and seeking excitement calls upon the devil? Dorian Gray is clearly more evil, because even†¦show more content†¦Furthermore, Faustus never would have been forced to have his meeting with the devil, if it hadn’t been for that book. The devil doesn’t come because the spell works, but because he knows he has something to gain if he answers the call. Si milarly, Dorian has a little yellow book that Lord Henry gave him. Dorian is so amazed with this book; he has copies made in nine different colors. Although the content of the book remains unknown, it is evident it had a profound effect on Dorian. These books were the first in the series of written documents that would eventually change the two men forever and leave both damned. nbsp;nbsp;nbsp;nbsp;nbsp;Letters play an important role in the novel and the play. Both Dorian and Dr. Faustus write letters that dramatically alter their lives. Dorian writes many letters that contain secrets. He writes letters asking for forgiveness, like his letter to Sibyl. He also writes letters to blackmail people like Alan Campbell. With every letter he writes, Dorian achieves a new level of wickedness. Dr. Faustus writes one letter that changes his life forever. This letter guarantees his soul to Lucifer. Dorian’s writes his letters intentionally to destroy other people’s lives or hurt them. Dr. Faustus’ letters destroy his own life. nbsp;nbsp;nbsp;nbsp;nbsp; Both Dr. Faustus and Dorian are damned because they sell their souls for selfish reasons. Dr. Faustus is older and

Global Marketing Chapter 1 Notes Free Essays

Chapter 1 Global marketing refers to marketing activities that take place across national borders and outside of the firm’s home country Involvement in global marketing does not mean that a firm must sell its products in every country or region of the world Coordination and integration of marketing strategy with an emphasis on standardization are central tenet of GM Evolution of the concept Domestic marketing – International sales are incidental to marketing strategy Multidomestic marketing – unique strategy for each country market Global marketing – Focus now on standardization and global segments Local marketing – Standardization but with a focus on the needs of local customers â€Å"Glocal Marketing† reflects the need for balance between global marketing, with a focus on standardization, and local marketing, with its focus on adaptation to country differences Globalization Globalization refers to the increased integration of the world’s economies. Ongoing global technological innovation in marketing has direct effect on the efficiency and effectiveness of all business activities. Globalization reflects a business orientation based on the belief that the world is becoming more homogeneous and that distinctions between national markets are not only fading but, for some products, will eventually disappear. We will write a custom essay sample on Global Marketing Chapter 1 Notes or any similar topic only for you Order Now Forms of globalization: Globalization of markets vs. Globalization of production Drivers of Globalization Market factors – convergence of markets, diffusion of telecommunication internet. Growing # of retailers are now showing great flexibility in their strategies for entering new geographic markets * Cost factors – avoiding cost inefficiencies and duplication of effort are two of the most powerful globalization drivers. Economies of scale refers to the reduction in per unit cost of production. Economies of scope refers to reduced cost per unit as the firm spreads its total costs over a large number of brands, product lines, or target markets. Environmental factors – government barriers have fallen dramatically in the last several years and this has further facilitated the globalization of markets and the activities of marketers within them. Rapid technological evolution is contributing to the process. * Competitive factors – to remain competitive, the m arketer may have to be the first to do something or to be able to match or pre-empt competitor’s moves. Without a global network, a marketer may run the risk of seeing carefully researched ideas picked off by global players. Market presence may be necessary to execute global strategies and to prevent others from having undue advantage in unchallenged markets. The anti-globalization movement The globalization trend has drawn its fair share of critics over the years. Anti-globalists have expressed concerns about the impact of the trend on the poor, the environment, and on national sovereignty. Many anti-globalization protests have turned violent in the past Opportunities and challenges in global marketing The growth of global business activities offers increased opportunities. International activities can be crucial to a firm’s survival and growth. By transferring knowledge around the globe, an international firm can build and strengthen its competitive position. What is needed is an awareness of global developments, an understanding of their meaning, and a development of capabilities to adjust to change. Willing or unwilling, firms are becoming participants in global business affairs. How to cite Global Marketing Chapter 1 Notes, Essay examples

Global Marketing Chapter 1 Notes Free Essays

Chapter 1 Global marketing refers to marketing activities that take place across national borders and outside of the firm’s home country Involvement in global marketing does not mean that a firm must sell its products in every country or region of the world Coordination and integration of marketing strategy with an emphasis on standardization are central tenet of GM Evolution of the concept Domestic marketing – International sales are incidental to marketing strategy Multidomestic marketing – unique strategy for each country market Global marketing – Focus now on standardization and global segments Local marketing – Standardization but with a focus on the needs of local customers â€Å"Glocal Marketing† reflects the need for balance between global marketing, with a focus on standardization, and local marketing, with its focus on adaptation to country differences Globalization Globalization refers to the increased integration of the world’s economies. Ongoing global technological innovation in marketing has direct effect on the efficiency and effectiveness of all business activities. Globalization reflects a business orientation based on the belief that the world is becoming more homogeneous and that distinctions between national markets are not only fading but, for some products, will eventually disappear. We will write a custom essay sample on Global Marketing Chapter 1 Notes or any similar topic only for you Order Now Forms of globalization: Globalization of markets vs. Globalization of production Drivers of Globalization Market factors – convergence of markets, diffusion of telecommunication internet. Growing # of retailers are now showing great flexibility in their strategies for entering new geographic markets * Cost factors – avoiding cost inefficiencies and duplication of effort are two of the most powerful globalization drivers. Economies of scale refers to the reduction in per unit cost of production. Economies of scope refers to reduced cost per unit as the firm spreads its total costs over a large number of brands, product lines, or target markets. Environmental factors – government barriers have fallen dramatically in the last several years and this has further facilitated the globalization of markets and the activities of marketers within them. Rapid technological evolution is contributing to the process. * Competitive factors – to remain competitive, the m arketer may have to be the first to do something or to be able to match or pre-empt competitor’s moves. Without a global network, a marketer may run the risk of seeing carefully researched ideas picked off by global players. Market presence may be necessary to execute global strategies and to prevent others from having undue advantage in unchallenged markets. The anti-globalization movement The globalization trend has drawn its fair share of critics over the years. Anti-globalists have expressed concerns about the impact of the trend on the poor, the environment, and on national sovereignty. Many anti-globalization protests have turned violent in the past Opportunities and challenges in global marketing The growth of global business activities offers increased opportunities. International activities can be crucial to a firm’s survival and growth. By transferring knowledge around the globe, an international firm can build and strengthen its competitive position. What is needed is an awareness of global developments, an understanding of their meaning, and a development of capabilities to adjust to change. Willing or unwilling, firms are becoming participants in global business affairs. How to cite Global Marketing Chapter 1 Notes, Essay examples

Ojt Experience Narrative free essay sample

1. What contribution do small and medium scale enterprises give to our country? Small and medium business enterprises contribute much to the economy of towns and municipalities, and ultimately, that of the country. 2. What other programs does our government undertake to support entrepreneurship? The government provides assistance programs that loan capital to entrepreneurs, training programs on business skills and process, and offers other privileges within the bound of law, to small and medium business entrepreneurs. 3. What government agencies provide assistance to entrepreneurs? DTI (Department of Trade and Industries) -prepares a training program after a thorough evaluation of demands as curtained through the training needs analysis. DOLE (Department of labor and employment -work experience opportunities that assist people to engage with their community and the workplace. NGO (Non-governmental organization) -NGO activities-include, but are not limited to, environmental, social, advocacy and human rights work. They can work to promote social or political change on a broad scale or very locally. We will write a custom essay sample on Ojt Experience Narrative or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page NGOs play a critical part in developing society, improving communities, and promoting citizen participation. NEDA (National economic development administration) they are the 4. What type of skills and training are conducted by the municipality? -They give seminar to the entrepreneurs and train them how to manage their business. They also have a program like loans to be the capital of their business, and they teach them how to face the problems in their business and they teach them how to be a risk taker. 5. What are the provisions of â€Å"kalakalan 20†?

Research paper on the Borgia Family essays

Research paper on the Borgia Family essays The Borgias were one of the most important families in Italy, during the last years of the renaissance, if not the most important one. Not because of their goodness and kindness, the exact opposite, due to the behavior of some of the members of the family the Borgia name was soon known as a synonym for avarice ,murder and treachery. Their rise to power was in dubitative ways, as well as the their winning of political and economical power. The Borjas ( that was their original last name) were from Spain, from Aragon .There they all lived, as a catholic family. But then they moved to Italy, where they formed their empire Three Borgias became especially important: Alfonso Borgia : He established the Borgias in Italy during the late renaissance. He was born in Dec. 31, 1378, near Jtiva, kingdom of Aragon. He became a priest and in 1444 he was named an archbishop by the Pope Martin V. Latter on April 8, 1455, at the age of 76 he was elected Pope, so he moved to Rome, and several family members followed him and established there. He was named Calixtus III. The first order of his pontificate was to make one crusade to recover Constantinople from the Turks, but this crusade failed. He was successful, however, in raising a fleet that relieved many of the Aegean islands. He also instituted the Feast of the Transfiguration, to commemorate the repulsed of the Turks from Belgrade on August 6,1456. His personal life, was normal compared to the lives of the rest of the Borgias, he did showed favoritism for his nephew Rodrigo Borgia, whom he made general (of the papal forces) and cardinal. He died on Aug. 6, 1458, in Rome. Rodrigo Borgia: He was nephew of Alfonso Borgia (Pope Calixtus III) , his education (he studied law) was paid and supported by him. He was given ecclesiastic benefits while he was a still a teenager. In 1456 he was made cardinal and vice-chancellor of the chu...

An Overview of Lingua Franca and Pidgins

An Overview of Lingua Franca and Pidgins Throughout the course of geographic history, exploration and trade have caused various populations of people to come into contact with each other. Because these people were of different cultures and thus spoke different languages, communication was often difficult. Over the decades though, languages changed to reflect such interactions and groups sometimes developed lingua francas and pidgins. A lingua franca is a language used by different populations to communicate when they do not share a common language. Generally, a lingua franca is a third language that is distinct from the native language of both parties involved in the communication. Sometimes as the language becomes more widespread, the native populations of an area will speak the lingua franca to each other as well. A pidgin is a simplified version of one language that combines the vocabulary of a number of different languages. Pidgins are often just used between members of different cultures to communicate for things like trade. A pidgin is distinct from a lingua franca in that members of the same populations rarely use it to talk to one another. It is also important to note that because pidgins develop out of sporadic contact between people and is a simplification of different languages, pidgins generally have no native speakers. The Lingua Franca Arabic was another early lingua franca to develop because of the sheer size of the Islamic Empire dating back to the 7th Century. Arabic is the native language of the peoples from the Arabian Peninsula but its use spread with the empire as it expanded into China, India, parts of Central Asia, the Middle East, Northern Africa, and parts of Southern Europe. The empire’s vast size exhibits the need for a common language. Arabic also served as the lingua franca of science and diplomacy in the 1200s because, at that time, more books were written in Arabic than any other language. The use of Arabic as a lingua franca and others such as the romance languages and Chinese then continued worldwide throughout history as they made it easier for diverse groups of people in different countries to communicate. For example, until the 18th Century, Latin was the main lingua franca of European scholars as it allowed easy communication by people whose native languages included Italian and French. During the Age of Exploration, lingua francas also played an enormous role in allowing European explorers to conduct trade and other important communications in the various countries in which they went. Portuguese was the lingua franca of diplomatic and trade relations in areas like coastal Africa, portions of India, and even Japan. Other lingua francas developed during this time as well since international trade and communication was becoming an important component to nearly every area of the globe. Malay, for instance, was the lingua franca of Southeast Asia and was used by Arab and Chinese traders there prior to the arrival of the Europeans. Once they arrived, people like the Dutch and British used Malay to communicate with the native peoples. Modern Lingua Francas United Nations The Pidgin In order to create a pidgin, there needs to be regular contact between the people speaking different languages, there needs to be a reason for communication (such as trade), and there should be a lack of another easily accessible language between the two parties. In addition, pidgins have a distinct set of characteristics that make them differ from the first and second languages spoken by the pidgin developers. For example, the words used in a pidgin language lack inflections on verbs and nouns and have no true articles or words like conjunctions. In addition, very few pidgins use complex sentences. Because of this, some people characterize pidgins as broken or chaotic languages. Regardless of its seemingly chaotic nature though, several pidgins have survived for generations. These include the Nigerian Pidgin, the Cameroon Pidgin, Bislama from Vanuatu, and Tok Pisin, a pidgin from Papua, New Guinea. All of these pidgins are based mainly on English words. From time to time, long-surviving pidgins also become more widely used for communication and expand into the general population. When this happens and the pidgin is used enough to become the primary language of an area, it is no longer considered a pidgin but is instead called a creole language. An example of a creole includes Swahili, which grew out of Arabic and Bantu languages in eastern Africa. The language Bazaar Malay, spoken in Malaysia is another example. Lingua francas, pidgins, or creoles are significant to geography because each represents a long history of communication between various groups of people and is an important gauge of what was taking place at the time the language developed. Today, lingua francas especially but also pidgins represent an attempt to create universally understood languages in a world with growing global interactions.

Mann Ltd Coursework Example | Topics and Well Written Essays - 250 words

Mann Ltd - Coursework Example This is supported by the above given ratios. Return on capital employed has dropped to 19.8% in 2010 as compared to 31% in 2009. This downward shift is attributed to a sharp descent in net profits. The rise in assets has failed to show an increase in income of the company. Sales of the company has shown an increase but factors associated with sales like operating profit margin and gross profit margin has shown an inverse trend. Operating profit margin has declined from 19.8% in 2010 to 13.9% in 2010. Adding to the misery is declining gross profit margins, a substantial decline from 42% in 2009 to 37.5% in 2010. Sales figure has shown an increase but the company has failed to maintain gross and operating profit margin due to increasing costs. Company’s liquidity position has shown a slight decline from 2009. Current asset ratio has dropped from 4.8 times in 2009 to 4.6 times in 2010. The company’s liquidity in terms of current asset ratio is appropriate and should do wel l in years to come. However, acid tests shows a sharp decline. It has dropped to 3.6 in 2010 in comparison to 4.2 in the previous year. This is due to a disproportionate increase in current asset and liabilities. Furthermore, inventory holds a major share in the current asset in 2010.Trade settlement period is of particular interest to a manager in Mann Ltd. The time period has deteriorated in the current year. High volumes of sales have been on credit in the recent year, which is evident figures that have grown from 306 in 2009 to 468 in 2010.

Daily Life In Northeast Arkansas During The Civil War Research Paper

Daily Life In Northeast Arkansas During The Civil War - Research Paper Example Therefore, following the secession, the Arkansas people located in the north began to fight for Arkansas State with Arkansas people located in the South. The economic activity of Arkansas State was agriculture because geographical characteristics which made it easy to engage in subsistence farming on small parcels of land and cash-crop farming on large plantations . Cotton was the main cash crop and due to its price increase, the State of Arkansas spurred and prospered in the 1850’s. However, some regions that had many slaves such as southern and eastern regions benefited more from the economic spurs brought about by cotton than those in regions with few slaves. Consequently, this created and increased the social, economic and political dissonance between Arkansas people living in the highlands and those located in the lowlands. Political dominance of the Democratic Party was the more rooted to this dissonance with some political figures advocating for the rights of the southern Arkansas while majority of the Arkansas were against slavery and remained loyal to the union. In addition, a larger number of Arkansas supported the secession but only a few were totally against it. Therefore, despite intense pressure from secessionist element, including the state officials and representatives from the seceded stated, some delegates barred every attempt to validate a secession ordinance. The season of deciding whether to secede or not, characterized heated debate, fallouts and fights that led to destruction of property and people. In so far as, the war is concerned, it always brings with it a lot of suffering, sorrow and requires greats sacrifice. T he first year of the Northeast Arkansas civil war, 1861, was quiet since the dissonance was rather vague and occurred underground. In addition, war preparation and assembling of troops for inspection and provision of orders occupied the first year of the northeast Arkansas civil war. The Arkansas people went about their daily business as usual without any fear. During the first year, there was a lot of indifference since some people were in support of the war and looked forward to it with a lot of enthusiasm while others were totally against the war. The first union forces to invade the northeast Arkansas came from Missouri. However, in the second year, 1862, the situation dramatically changes as union naval forces broke through Confederate defences along the Mississippi River and captured the city of Memphis, while Federal forces started to inhabit the northeast region and eastern lowlands of the Arkansas State. The war had reached northeast Arkansas much faster than anyone had ant icipated. During the period of the war, Arkansas women and children were toiling in the proverbial trenches on the home front. As the Confederate and Federal armies were concentrating their forces east of the Mississippi River, war was just as real in Arkansas as it was in Tennessee and Virginia. Since, the civil war in northeast Arkansas had just began, the Arkansas people appeared to be less defensive. This defenceless situation made the Arkansas State weak and naive among its enemies2. The defenceless situation of the State of Arkansas was primarily because of lack of an army to protect its citizens. As such, the lack of a security system or body had greater impact on innocent women and children. Moreover, as the men set out for war, the women and children back at home faced many challenges such as lack of food and many other kind dangers. Food was the most crucial problem characterizing the years of war, as farmers could no longer continue with their farming resourcefully. As su ch, the defenceless nature of Arkansas

What Drives Innovation In Apple?

What Drives Innovation In Apple? Apple generates ideas, manage innovation and then effectively diffuse the innovation. They generate ideas or search for opportunities by carrying out effective research and development, Apple has an innovation factory which carries out all experiments using the talented pool of people they have. It follows competition and tries to stay one step ahead of them. Effective linkages and networking is very important as valid information can be gained from them, so relations should be maintained with suppliers, dealers and other partners. Apple believes in learning and working in teams. Apples innovation is driven by external uncertainty and competition. Apple is also very effective in finding new market opportunities and reorganizing areas which were inefficient. It fills the gaps existing in the markets for example the gap of a product which was needed to fill the gap between a computer and a phone, so Apple came up with IPAD. Authority is delegated by Apple so that the innovative people can focus on their creative work rather than sorting out other problems. Apples credibility is very high, it is a trustworthy company and trust breeds innovation. Criticism is accepted willingly by the company as it helps out shaping good ideas into great ones. Optimum use of Apples resources the right time and place and proper project planning has enabled it to innovate. Effective marketing activities have been carried out to position the new idea or product in the minds of the customer. For E.g.: Think Different Campaign. Apple is way ahead in this field in comparison to the other competition it develops such a demand for its products even before its production, for instance their pre-booking of the new product IPAD even months before launch of the product, proves that they are pioneers in innovation and customers belief in them to create strong and innovative product. Strategic enablers for innovation Enablers of innovation capability in Apple are its Organizational Culture, People Management, Innovation Strategy and its Innovation Competencies. Apple develops an innovative culture right from the top of the management. Apples culture of innovative thinking also fosters the innovation process. Moreover leadership of Steve had been empowering to the company, he has inspired many new ideas and helped sharing the visions of the company. Apples functioning has been smooth and open, without any bureaucracy. Apple has been able to develop models of change and innovation through systems theory and used focused groups and experimentation. Apples motto Think Different promotes all working people in the organization to be innovative. Apple recognizes, protects and encourages all innovators in the organization. Innovators in the company are also rewarded either in monetary terms or recognition based. Apple has invested many resources in innovation because innovation requires much funding and lack of it can hinder creativity. Apple promotes diversity in their workforce as people from different background perceive things differently, so new interpretations and ideas can be created if diverse thinking is involved. Innovation is internalized in all people working for Apple as it is everyones role. Apple regularly evaluates all on going projects, as analyzing current activities is essential to ensure proper work is being done, double loop learning should be followed. The employees of Apple are skilled so they are able to handle the risk; it also tries to learn from their mistakes in the fast. Financial resources available to Apple also help in funding the innovation of the company. Best human resource is available to Apple which keeps them a step ahead of the rest, as there is no substitute for knowledge and talent, unless Apple innovates and tries to comes up with an alternative. Barriers to Innovation Apple faces a few hurdles which curtails their innovation capability. Apple always launches any new idea quite early and gives a date for the product launch in the future; it starts it marketing activity early. So Apple has to be efficient to make the deadline, this hinders any further innovative changes that could have been brought to the product as its focus shifts on to production. Moreover under delivery pressure products are made costly, rather than cost effective. Administrative pressure also increases as the products have to meet the launch date, so they stop thinking about things differently. Under this daily pressure to stick to time horizons and budgets, innovation leaves to be of prime importance until the goal is met. Apple sometimes tries to avoid risks, but low risk leads to low rewards, so Apple must take some calculated risks if it wants high rewards, Apple can do so. Apples culture and structure of the organization can sometimes constraint innovative thinking even if the technology is available, so culture needs to be shared by all and communication should be open. Public can sometimes doubt the effectiveness of some of the Apple products and expects a lot. This expectation can burden Apple a lot, so constant efforts have to be made to keep up the innovation. Apple sometimes tries to protect its reputed identity to increase their credibility and sustain itself, so it creates limits and gives responsibilities and lays down rules but innovation crosses the limits set by the organization. So instead of limiting its network, it should broaden it and manage all stakeholders effectively. Apple sometimes calculates the value of innovation in quantifiable terms like market share and profits and forgets things like reputation, leadership, talent, etc. These things neglected sparingly make the value of the firm so it should change the way it values innovat ion. Apple leads the customers rather than following them, this can hurt their company in the long run. So customers should be given utmost importance. Apple may have diverse workforce but overtime their thinking will start matching this may hurt the innovativeness of the company. Apple tries to make all its products look quite similar, this stops the creativity of the design innovation. Apple itself is its biggest enemy so it manages innovation effectively. Negativism and giving up can hurt Apples innovation capability. Complexity should also be avoided, managed or used effectively. Innovators come up with many ideas but which is the most appropriate one is hard to decide Apple has to keep that in mind. Microsoft were not going to work on the internet idea until now but they did this made our life so much easier. Apples market research is limited and this can hinder their organization as customer is the ruler and not Apple and importance should be given to their needs. Apple has also faced some barriers to Innovation when it has outsources some parts to other companies and they have come up short, or some suppliers did not provide in time. Apple relies on logic a lot but innovation is not derived by logic and some assumptions are also made which may be incorrect. Apples Designing Process Apples innovation strategy involves terrific new products and innovative business models. Genius ergonomics make Apple products effortless to use. Design is not just what it looks like and feels like. Design is how it works, said Steve Jobs. Apple has repeatedly demonstrated with its innovation management what a success user friendliness and design can generate. Some key elements of Apples design process are: Matching Top-down and Bottom-up Strategies Senior managers describe their dream products and outline what they want from any new application. In response, design teams select and present the best ideas from the paired design meetings to leadership, who might just decide that some of those ideas are, in fact, their longed-for new products. In this way, the dream products morph into deliverables. Top managers are also involved in the development process to ensure that there are no nasty mistakes down the line. Paired Design Meetings. Every week, design teams at Apple have two meetings: a right-brain creative meeting and a left-brain production one. At the creative meeting, people are to brainstorm, to forget about constraints, to think freely, and to go crazy. At the production meeting, the designers and engineers are required to nail everything down, to work out how this crazy idea might actually work. This process and organization continues throughout the development of any application. The balance shifts as the application progresses. Options are kept for creative thought even at a late stage. Developing Perfect Mockups Creating a full-size model of a design or a device requires a huge amount of work and takes an enormous amount of time, but it removes all ambiguity. That might add time up front, but it removes the need to correct mistakes later on. Apples 10 to 3 to 1à ¢Ã¢â€š ¬Ã‚ ³ approach Im as proud of what we dont do as I am of what we do, used to say Steve Jobs. Apples strategy for innovation demands that design ideas to be generated in multitudes. They are all run through a sort of artificial natural-selection mechanism that kills off the weak and only lets the strongest ideas rise to the top. Apple designers give themselves room to design without restriction and come up with 10 entirely different mockups of any new feature. Later they whittle that number to three, spend more months on those three and then finally end up with one strong decision. 4.5. Apples Venture Acquisition Strategy and Practices Apples venture investing and acquisition strategy is not very aggressive To stay ahead, Apple usually over-invests in its supply chain. The company is reported to pay a significant portion of the factory construction cost in exchange for exclusive rights to the output for a set period of time, and then for a discount once this period expires. Not only does this allow Apple to come out with new components long before rivals, but these components are very difficult to duplicate. The company makes fewer acquisitions than their competitors. When Apple does buy companies, its almost always tight lipped about how they will fit into its strategy and how easily their technologies can be integrated into existing company projects. Yet, some acquisitions stand out in terms of adding important features to existing product lines or opening doors into new markets. The company made its first acquisition in 1988 when it purchased Network Innovations. Apples $429 million acquisition of NeXT in 1997 helped the company move smoothly from PowerPC to Intel processors. This deal also brought Steve Jobs back to Apple. In 1998, Apple acquired the intellectual property and the development team from Macromedia to make Final Cut Pro one of the top video desktop editing programs on the market. In 2002, Apples acquired a German firm Emagic for $30 million. The Mac versions of its high end audio recording and production application Logic was further developed by Apple to produce Logic Studio. The PC version of Logic was buried. By acquiring FingerWorks, a developer of gesture recognition technology, in 2005 Apple added a significant patent and engineering value to its multi-touch technology package. PA Semi was another essential acquisition. Apple which is now referring to itself as a mobile device company wants as much of the value chain under their control as possible. Purchased in 2008 for US$278 the chipmaker startup was tasked with making system-on-chips for iPhones and iPods. Apples $275 million acquisition of mobile advertising firm Quattro Wireless in 2010 reflects the companys desire to strengthen its mobile technology portfolio. Quattro deal gives Apple an alternative to Googles entrenched dominance in mobile advertising. Quattro is a counterpart to AdMob, the mobile advertising firm that Google acquired in 2009 for US$750 million. With Quattro, Apple is able to deliver advertising to mobile devices while improving the measurement and execution of digital ad campaigns. Strategic Leadership of Steve Jobs Centralized , disciplinarian style of leadership Mechanistic approach to organization Core Strategy product based aimed at being creation of products to stay ahead of the market Core Focus Design Aspect of the product which included not only the aesthetic pleasing nature of the products but also simplification in its working Long Term View with focus on investments in the new products (Iphone, Itunes) which are not inside the core business of the company (Apple Computers) Mr. Jobs had exhibited roles of strategic leader such as : Talent Advocate When recruiting Mr Tim Cook in operational role , Sir Jonathan Ive as the the VP of the Industrial Design Strategist : Shifting of the focus and investing in products outside the core playfield of the company Iphone , Ipod .This long term approach of getting into the products which could be profitable in future had lead to development of Iphone which is the cash cow for Apple contributing to more than half of its revenue Captivator Mr Jobs had build passion commitment in his team to drive them to achieve new milestones in both product and service arena Strategic Canvas : Strategic canvas apple vs dell vs samsung : Strategic canvas apple vs samsung : Strategic canvas apple vs dell Value Elements Eliminate : Price Range: Apples products are premium and dont really come on a broad price range. Apple essentially serves a premium segment. Inventory Management: Apple is not able to en cash upon economies of scale as much as Dell and Samsung in their respective core industries which have specialization in Just in Time inventory management. Reduce: Supply chain innovation: Apple has not innovated much on the front of Supply chain management despite the fact that It sources its integrated chips from a set of suppliers. While Dell and Samsung (to an extent) have much robust supply chains to sustain their JIT system. Customization: Dell specializes in customization which is a big plus point. Apple doesnt provide as much variety for different customer segments at different price ranges as much as Dell and Samsung do. Raise: Features: Although Samsung also provides a rich set of features, but, Apple is even more highly loaded with innovative features. Apples interface and apps provide a completely different customer experience. Create: Product Innovation :Apple Products are at the frontier of product innovation . They have brought new paradigm to innovation by introducing multi-touch ,Firewire , Aero Theme Design Quality: Apple focus highly on design aspect where products created are high on aesthetic appeal .The components used are of highest quality and sometimes custom-made (Scratch Free Glass Screen of Iphone) Targeting High Profit Margins :Apple products follow strategy of more for more and have higher margins . For Eg : On high end macbook pro Apple captures margin as high as Rs20k ,while dell on similar laptop are able to capture on Rs 5k as profit margin from the user. Innovation-Radar : Innovation radar : apple vs dell : Innovation radar : apple vs samsung 4.10. Strategic Innovation Milestones by Apple Launch of Lisa Machintosh The Lisa followed by Macintosh:putting a dent on the universe Initially the whole PC market was captured by IBM.Though the first IBM PC was too expensive for the home market, but it proved a huge hit with business.That time IBM failed to realise the importance of the operating system and it purchased one from Microsoft. As a result other manufacturers were then able to copy the IBM hardware design and ship their Clones with copies of MSDOS purchased directly from Microsoft. As a result, even without IBMs approval or participation, their PC became an open standard with virtually unstoppable economies of scale. By 1990 IBM Compatible PCs captured an 80% market share, by 2000 97%.Following graph shows the market capture by incumbent. : personal computer market space Now, Apple innovated the market by following an entirely different business model for which it will remembered as the innovative company behind the first mass market GUI based computer. What -Who-Why Model applicable to Macintosh Lisa What: The first mass market GUI based computer which replaced the text based interfaces. Did not worked on product innovation , rather worked on bringing revolution The computers mouse could move diagonally, it had overlapping windows, dialogue boxes, and its operating system moved away from keyboard commands(not an existing idea then) Who : The Lisa computer was an expensive machine targeted at business and academia .Though Lisa proved to be a commercial failure but a year later Apple launched their successful Macintosh computer for consumers. How: Responsiveness Prediction of future of technology- After seeing Xerox-Alto, running on graphical interface Steve Jobs instantly started working on the technology with his engineers. Before Xerox could realize its true potential and launch its next Star 8010, Apple was already hard at work on their own GUI based computer Capturing competitors resources: Jobs hires 15 Xerox employees to work on the Lisa Project WHAT:GUI based computer replaced text based HOW: Responsiveness, Strategic leadership ,capturing competitor resources WHO: For Busness Academia Although Apple remained a niche player, it should be remembered that the IBM PC was a sort of meteor that hit the earth and wiped all life, Apple was essentially the single survivor of this dramatic evolutionary event. Apple Newton: The Apple Newton was an innovative and cutting-edge product , a handheld device with features like handwriting recognition, virtual keyboards, and an effective portable OS.The Newton was a breakthrough for the 90s and still at par or above some of the smartphones on the market today. Despite a glowing reception by consumers and Apple loyalists, the product failed and the idea of a tablet/PDA/phone was not resurrected by Apple until a few months ago with their announcement of the upcoming iPhone. Reasons it failed: Ahead of time : Market was not ready for this kind of product Not right timing: Apple was just not ready to integrate a non-computer product into their portfolio. Wrong positioning : Many saw the Newton as a competitor rather than a complement to the burgeoning laptop market. Basically, the product was too good. The Newton projects broad vision fell victim to project slippage, feature creep, and a growing fear that it would interfere with Macintosh sales. It was reinvented as a PDA which would be a complementary Macintosh peripheral instead of a stand-alone computer which might compete with the Macintosh. iTunes iTunes is a media player computer program used for playing, downloading, saving, and organizing digital music and video files on desktop or laptop personal computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad devices. iTunes can connect to the iTunes Store to purchase and download music, music videos, television shows, iPod games, audiobooks, podcasts, movies and movie rentals , and ringtones. It is also used to download application software from the App Store for the iPhone, iPad and iPod Touch. iTunes has been criticized for not being able to transfer music from one portable device to another. iTunes was introduced by Apple Inc. on January 9, 2001. The Strategy behind iTunes Over the past decade, Apple Inc. has been extremely successful in formulating and implementing a coherent and focused strategic vision. Its success is evident not just in the companys bottom line results but also in its attractiveness to investors. Innovation has continued to keep Apple on the cutting edge of the consumer electronics market. One of Apples key innovative successes was the integration of its iTunes platform strategy with its overall vision of the company as a digital convergence company. Apple observed the flood of illegal music file sharing that began in the late 1990s. Music file sharing programs such as Napster, Kazaa, and LimeWire had created a network of Internet savvy music lovers freely, yet illegally, sharing music across the globe. By 2003 more than two billion illegal music files were being traded every month. While the recording industry fought to stop the cannibalization of physical CDs, illegal digital music downloading continued to grow. With the technology out there for anyone to digitally download music free instead of paying $19 for an average CD, the trend toward digital music was clear. This trend was underscored by the fast growing demand for MP3 players that played mobile digital music, such as Apples hit iPod. Apple capitalized on this decisive trend with a clear trajectory by launching the iTunes online music store in 2003. In agreement with five major music companies-BMG, EMI Group, Sony, Universal Music Group, and Warner Brothers Records-iTunes offered legal, easy-to-use, and flexible à   la carte song downloads. iTunes allowed buyers to freely browse two hundred thousand songs, listen to thirty-second samples, and download an individual song for 99 cents or an entire album for $9.99. By allowing people to buy individual songs and strategically pricing them far more reasonably, iTunes broke a key customer annoyance factor: the need to purchase an entire CD when they wanted only one or two songs on it. iTunes also leapt past free downloading services, providing sound quality as well as intuitive navigating, searching, and browsing functions. To illegally download music you must first search for the song, album, or artist. If you are looking for a complete album you must know the names of all the songs and their order. It is rare to find a complete album to download in one location. The sound quality is consistently poor because most people burn CDs at a low bit rate to save space. And most of the tracks available reflect the tastes of sixteen-year-olds, so although theoretically there are billions of tracks available, the scope is limited. In contrast, Apples search and browsing functions are considered the best in the business. Moreover, iTunes music editors include a number of added features usually found in the record shops, including iTunes essentials such as Best Hair Bands or Best Love Songs, staff favorites, celebrity play lists, and Billboard charts. And the iTunes sound quality is the highest because iTunes encodes songs in a format called AAC, which offers sound quality superior to MP3s, even those burned at a very high data rate. Customers have been flocking to iTunes, and recording companies and artists are also winning. Under iTunes they receive 65 percent of the purchase price of digitally downloaded songs, at last financially benefiting from the digital downloading craze. In addition, Apple further protected recording companies by devising copyright protection that would not inconvenience users-who had grown accustomed to the freedom of digital music in the post- Napster world-but would satisfy the music industry. The iTunes Music Store allows users to burn songs onto iPods and CDs up to seven times, enough to easily satisfy music lovers but far too few times to make professional piracy an issue. Today the iTunes Music Store offers more than 8 million songs. iTunes is the largest music retailer in the US with sales exceeding 5 billion songs. Apples iTunes has unlocked a blue ocean in digital music, with the added advantage of increasing the attractiveness of its highly successful iPod player and other Apple products like iPhone and iTab. By entering the market early and firmly entrenching its brand name, Apple was able to leverage a first movers advantage with its iTunes Music Store. By 2010, the iTunes store had grown into the worlds largest music store. Apple was able to further exploit this advantage by creating a proprietary technology for the iPod which protected songs downloaded from the iTunes store against piracy. An additional element of this Digital Rights Management System was that no competing MP3 player could play songs protected by it. Hence, Apple was able to gain an important advantage over existing competitors and potential new entrants into the MP3 arena. Apple also was able to take advantage of its economies of scale in controlling the pricing of digital music content made available through its iTunes store. Music labels were very concerned about the impact of this new a la carte pricing model on their CD sales, but there was little that they could do to stand in Apples way in light of its enormous market share of MP3 players. By 2010, Apple held more than 70% of the U.S. MP3 market. Apple has also utilized this controlled open platform strategy to develop content for its iPhone and iPad product lines. The App Store was introduced to the world as a part of iTunes which already was a hit amongst consumers. Apple once again gained first mover advantage in this smartphone arena by being the first smartphone app outlet that made it simple to distribute, access, and download content directly to its iPhone. In addition, third party developers flocked to have their content distributed via the App Store despite Apples strict control over content. Apple reserved the right to refuse content and received 30% of all sales made through its distribution channel. Apple continued to follow the model that made it successful with iTunes and the iPod, by using its market dominance to keep app prices low. Many of the apps distributed via the App Store were free or priced at a mere ninety-nine cents. Once again Apples competitors were left to play catch-up. In 2009, Apple pulled in n early $1 billion dollars in app sales alone. Apples true success lies in its ability to innovate and create new experiences for the customer based upon its ever burgeoning content base. Some would argue that Apple could gain an even greater competitive advantage in the marketplace by removing restrictions on developer access to its platform. The continuing restriction on compatibility with Adobe products is an obvious example. However, Apple has for at least a decade now been able to stave off the introduction of disruptive innovations by adhering to its strategy. As the market leader in consumer electronics, Apples future course may be rocky since competitors are vigorously working to create the magic bullet which will unseat iTunes dominance as the essential platform for distributing digital music, books, movies, TV shows, and other content. If Apple remains true to its platform strategy, this will be difficult for competitors to accomplish. iPad The iPad is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apples iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification or a developer certificate, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPads web browser). Like iPhone and iPod Touch, the iPad is controlled by a multitouch display-a departure from most previous tablet computers, which generally used a pressure-triggered stylus-as well as a virtual onscreen keyboard in lieu of a physical keyboard. The iPad is sold with Wi-Fi and cellular models. The Wi-Fi connection is used to access local area networks and the Internet. Cellular models connect to mobile data networks with 3G or 4G in addition to Wi-Fi. The iPad was announced on January 27, 2010, by Steve Jobs at an Apple press conference at the Yerba Buena Center for the Arts in San Francisco. Jobs later said that Apple began developing the iPad before the iPhone, but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone. The strategy behind iPad The iPad success strategy is the result of being able to pinpoint your companys competitive advantages in a given market and identify an effective strategy to tie these factors together. Apple did just that by building its Apple iPad around its competitive advantages, and as a result has seen tremendous success with tablet, maintaining its dominance in the technology devices market despite tremendous competitive pressures. Apple is a perfect example to demonstrate that knowing your companys identity and competitive advantages will provide great direction in terms of what marketing and product strategies will and wont work for a company. Ultimately, that will increase the likelihood of success with implementing new corporate strategies. A little over 6 months ago, Amazon took the tablet market by surprise and decided to enter into the space with its $199 Kindle Fire tablet offering. With that entrance many thought Apple would be forced to alter its iPad strategy because Amazon was offering a commodity-priced tablet that the lower-end of the tablet market might consider a sufficient substitute for the iPad, and that it also might challenge Apples dominance of tablet content consumption, as well. Rather than cave to pricing pressure from competitors like most companies facing similar situations would Apple did not budge. It knew its competitive advantages did not lend themselves to a price war. Instead, Apple stood strong and built a compelling strategy around its competitive advantages in the tablet space. Michael Porter Competitive Advantage Table : competitive scope versus competitive advantage Apples key competitive advantages in the tablet space are its: Premium brand image Market position Technology leadership and patents Product development Large number of ancillary service offerings Despite the entrance of price targeted competitors and the opening of a new set of more price-sensitive customers in the tablet space, Apple refined its iPad marketing strategy to address these changes in market dynamics, but made sure its competitive advantages in the market were at the heart of its iPad marketing strategy. The company has built its 3rd generation iPad marketing strategy and product strategy around the following eight factors, and has maintained a laser sharp focus to maintain its market position despite many competitor attempts to unseat Apple from market leadership in this product category. Dont compete on price, regardless of competitor offerings. Maintain the iPad as a premium brand. Utilize Apple exclusive services like FaceTime and iCloud to further differentiate the iPad from competitors. Exploit network effects like benefits to having more people on FaceTime. Make sure the hardware is profitable and the additional content revenue is just add-on revenue. Lead the race in research and development to ensure that the iPad Organ Donation: Ethical Arguments and the Law Organ Donation: Ethical Arguments and the Law According to Erich, (2004) â€Å"Organ donation† is defined as the taking away of tissue from one individuals body to let the transplantation of that tissue into another individuals body. Major organs for example; the lungs, liver and heart and kidneys can be contributed and donated, also parts of tissue for example the heart valves, corneas, tendons and skin can also be given. Organs and tissue can generally be removed from people who have recently died. In fact, since major organs for transplantation are taken out right after death and only a small number of people die in a way that allows them to donate organs. Nonetheless, kidneys and sections of the liver and pancreas can also be taken out for transplantation from living donors. In Australia, the donation of organs and tissue is a process that generally happens in a hospital operating unit. Erich, (2004) states that the transplantation of organs is now a highly recognized practice for those at risk of organ failure or suf fering from diseases which limits their life relentlessly. It is, however, the link between organ donation and transplantation that is significant for this discussion. The ‘major issue in the transplantation of solid organs is, according to Chapman (1992:48), the ‘availability of donors†¦ The number of organs available is not sufficient for any of the programs. Factors influencing the supply of donor organs thus provide the first indication of the nature of the social context in which organ transplantation is located. According to Erich, (2004) understanding this helps to explain the nature of individuals ethical responses to the process. We need to first acknowledge that the availability of donor organs is primarily influenced by a potential donor or donors family agreeing to donation at death. Moreover, a precondition of this agreement is the perceived desirability or at least the absence of its undesirability. This is another way of saying that the act of donating an organ must consciously be seen as ethically acceptable or not ethically acceptable. These factors, however, do not exist in a social vacuum but are mediated by a range of others that can be gleaned from the specialist literature on organ donation and transplantation. Such factors include the decline in road accidents which means less availability of donor organs, educated programs, bereavement programs for relatives of the donor, increased success rates for transplantation surgery, rising health care costs and government concern to promote transplantation units, awareness of, and pressure to introduce a policy of opting out of being a potential donor r ather than the current situation of opting out and so on. Currently in Australia, the level of organ donation is 9 organs per million people, half the rate of the USA and only a quarter of Spain, the leading proponent of organ donation. According to Lewins, (2001) Spain currently has the highest rate of organ donation in the world largely due to its commitment to improving organ donation rates throughout the countrys entire health care system. As a result, many other countries have drawn on aspects of Spains organ donation and transplantation sector in an attempt to lift their own rates selectively so in Australias case. Elements of the Spanish system that have been emulated by other countries include the national coordination of all aspects of the organ procurement and transplantation system, dedicated organ donation coordinators and transplant teams within hospitals, and presumed consent legislation. Lewins, (2001) states that transplant law in Spain operates under a presumed consent, or opt-out system. However, families must be approached and sign an authorization in order for the procedure to take place.   The uniform act provides for a more common form of recording a persons intention to make an organ donation: a donor card that may be carried in a wallet. States also allow this donor information to be imprinted on a drivers license. When a person applies for a drivers license, she or he has the option of including a desire to donate organs. Despite the simplicity of this option, it has not generated the quantity of donors that proponents of the procedure expected. Organ Donor Register of Australia Fellner, (2009) declares that in Australia, Organ donation is mainly revolved around The Organ Donor Register of Australia (ODRA), which is managed by Medicare Australia, and is Australias current major register of consent to organ donation and transplantation. It is a register of consent or approval for donated organs to be utilised for transplantation reasons only, and not for scientific reasons. The ODRA was created in 2001 as a national register of peoples want to donate. Subsequent to a review in 2003-04, the Australian Health Ministers Conference (AHMC) declared that the ODRA would be altered as of a record of intent to a record of consent. The declared intend of this change was to make sure that the acknowledged desires of the deceased, whether compliant or objecting, are valued and acknowledged (Fellner, 2009). Nevertheless, as shown above and discussed further later in this essay, to register consent is not to create a lawfully binding decree. Based on subjective evidence, t he National Clinical Taskforce has stated that, in some jurisdictions, donation can still happen if the next of kin has prearranged their permission, even with a registered objection by the deceased. (Wroe, 2004) Legal guidelines of organ donation are the sole responsibility of the Australian states and territories under the federal legal system. Each state and territory has different legislation to do with organ donation and transplantation, including commandments on consent for organ donation. With reference to McLean, (2003) not only is there not a Commonwealth legislation to do with organ donation, but there is as well no national organising body or agency with legislated authorities. As a consequence, legislation and directives of Australias organ donation and transplantation division, which covers a wide range of actions and procedures, vary across the country. While there is not any Commonwealth legislation concerning organ donation, there are a few general guidelines and protocols that are appropriate to every state. State and territory legislative frameworks in relation to transplantation are majorly based on the concept of informed consent. In the occasion of their death, people can decide to have consent for their organs to be taken. Where individuals provide their approval for their organs to be used and employed for transplantation use, this consent is then documented and recorded. This consent is now a type of legal accord that their organs can be used, if required, for transplantation. Though Kirsty, (2002) states that again registration of consent is not a lawfully binding decree. Under different state and territory laws, consent can be shown in a variety of different ways. For example, in New South Wales (NSW) and Queensland (QLD), donation may only continue where the deceased has beforehand given written consent. In Victoria, approval and consent can be given in writing or verbally at some point in the last stages of infirmity of the deceased. In addition, whenever there is no legal co nsent registered, the next of kin or close relatives and family are able to provide consent or approval for organs of the departed to be donated. When the deceased individuals family members cannot get in touched with, the states and territories vary with regard to the problem of whether or not they permit donation to continue. In NSW, Western Australia (WA) and Tasmania (TAS), when no consent was listed by the deceased and a next of kin cannot be made contact, donation cannot continue. In Victoria (VIC), South Australia (SA), Northern Territory (NT) and the Australian Capital Territory (ACT), where efforts have been made to contact the relative or family and there are no grounds to believe that both the family and the deceased would disagree to the deceaseds organs getting donated, and then donation can legally carry on (Kirsty, 2002). Although, whether or not an individual has shown their consent for donation, family members are consulted at all times (Kirsty, 2002). Donation cann ot happen when family members firmly disagree to such a process, even when the deceased individuals consent has been registered. It is therefore, clear that one can only consent to donate a part of ones body if it causes no appreciable harm or at least, if the harm caused is greatly outweighed by the resultant benefits. Another legal aspect in relation to organ donation is the selling of organs, which is illegal under the Uniform Anatomical Gift Act that was drafted in 1968. Though, a very good case has been made out for the organ being the property of the donor insofar as it is within his or her to dispose of it as desired, subject only to the common law. But, McLean, (2003) states that if the organ is something that can be gifted, why is it not something that can be sold and it is at this point in the argument that Parliament has felt itself bound to call upon stature law which has done by way of the Human Organ transplant Act 1989. The 1989 Act has two main functions. The first is to criminalise all aspects of financial trading in human organs and this includes being and selling organs from the dead as well as the living, the second is to regularise and control non commercial organ replacement therapy using living donors. As to the first, it is an offence for any person to make or receive payment for taking any active part in the transplantation programme. Those in favour of the ban would say that commercial donors are exposing themselves to unacceptable risk but, live organ donation is legally, morally and technically acceptable when it is conducted on a non commercial basis. Secondly, the ethicist will say that free, unfettered consent is impossible when it is associated with financial pressure, but the financial pressure exerted commercialism is no greater than the emotional pressure involved in free donation within the family. Thirdly, the process can be seen as exploitation of the poor by the rich, but momentary reward for any unpleasant form of employment is a form of exploitation. Lastly many people would say that the commoditisation of the human body is intrinsically immoral. Subsequent to the modifications made to the ODRA in 2004, the Australian Health Ministers Advisory Committee (AHMAC) has charged the National Health and Medical Research Committee (NHMRC) with taking on an evaluation of its procedure, Commendation for the Donation of Organs and Tissues from cadavers for Transplantation (1997). This evaluation also reflects on background documents from the Australian Health Ethics Committee and performed sessions and conferences with the appropriate groups and stakeholders. The new NHMRC plans, Organ and Tissue Donation following Death, For Transplantation, offer a guide to ethical standards in relation to organ donation. The guidelines are founded on the beliefs that; Firstly, the donation of bodily organs and tissues is a just act of unselfishness and human cohesion, Secondly organs and tissues for transplantation should be acquired in ways that: Show respect for all aspects of human dignity Respect and acknowledge the wishes, where known, of the deceased Give priority to the desires of the potential donor and kin over the benefits of organ procurement Protect all recipients from harm and Recognise the desires of all those directly involved, which take account of the donor, recipient, kin, guardians, friends and health experts. (List adapted from Erich, 2004) Thirdly, organ and tissues must be allocated according to just and transparent procedures and lastly, the decision not to donate must be respected and the family shown acknowledgment for the choice. The guidelines, in addition gives advice as to how authorisation of donation ought to be resolute to where there is no next of kin on hand, as well as offering ways to make sure that family members make an knowledgeable decision in regards to the donation of the deceaseds organs. But in ethical terms, whos to choose who gets to receive an organ and live? To decide that some people are less socially desirable than others and to allocate life saving resources on the basis of â€Å"social worth† has justifiably been in disrepute. According to Thomas, (2006) not only so such judgements disrespect all notions of primary worth, but they also easily open the door so arbitrary value judgements in which national origin, race religion and social class become determining factors. In Kantian terms, all persons by virtue of being persons deserve absolute respect. If we allow social worth criteria to protrude into our medical judgements when it comes to the allocation of scarce resources, we are indeed violating the respect for sentimental beings that forms one of the cornerstones of contemporary ethics. According to Thomas (2006), there are three types of donation in relation to organs by living individuals to their recipients. They are, directed donation to a family member or friends; non directed donation, in which the donor grants an organ to the wide-ranging selection to be transplanted into the recipient at the peak of the waiting list, and direct donation to a stranger, where donors decide to give to a particular individual with whom they have no preceding emotional relationship with. However, each form of donation presents its own individual ethical concerns and issues. With directed donation to family or friends, uncertainties occur about the extreme pressure that can be put on individuals to donate, and those who are unwilling to do so to feel forced. According to Wroe, (2004), transplantation programs are usually prepared to identify a reasonable medical excuse, so that the individual can bow out gracefully. Equally significant, however, are situations in which people fee l obliged to donate in spite of the penalties to themselves. In cases like these, merely getting a hold of the informed consent of the relative is not enough; physicians are obliged to stop people from making possible life threatening decisions unless the likelihood of success is large. Non directed donation creates different ethical concerns. The essential unselfishness that encourages an individual to make a possible life threatening sacrifice for an unfamiliar person calls for careful inspection. With reference to Truog, (2005) a recent case involved a male who appeared mentally obsessed with donating all that he has, from his wealth to his bodily organs, saying that doing so was a great deal as the obligation as eat, drink, and breathe.After giving one kidney to a stranger, he speculated on how he could donate all of his other organs which would result in death. Other mentally suspicious motivations must be taken into consideration also, to prevent unnecessary deaths. Hence, after this dilemma society questions if the individual is trying to pay off for depression or low self esteem, in search of media attention, or harboring hopes of becoming occupied in the life of the recipient. Transplantation experts have the responsibility to evaluate possible donors in all these dimensions and forbid donations that provoke catas trophic concerns. (Truog, 2005) Directed donation to a stranger creates analogous ethical questions with a few extra notions. This kind of donation generally takes place when a patient advertises for an organ openly in public, on television or newspapers or online. According to Truog, (2005) such advertising is not against the law, but it has been solidly discouraged by the transplantation experts. Two major objections are that the practice is unjust and that it intimidates the outlook that the bodily organs are in fact a gift of life, and not a product to be bought and sold. On the other hand, the thought of transplanting the organs or the newly dead into the living makes some people uncomfortable. Transplanting organs from the living donor into the needy recipient often meets with other objections. With reference to Erich, (2004) three philosophical objections have been raised; Firstly, Capriciously removing a part of an organ not only is irrational but is â€Å"mutilation† and unacceptable. Persons are their bodys stewards and compelled not to treat their bodies in injurious ways. Secondly, Persons, since they are merely stewards of their body, are justified in removing a part of their body only by so doing they preserve the integrity of the whole. If however, a part is removed so as to the preserve the integrity as a whole, then, in the context of a stewardship, such â€Å"self mutilation† is not only permissible but, perhaps, since it promotes wholeness, mandatory. Thirdly, mutilation of the body by removing a part is impermissible for any reason, even that of helping ones neighbor, other than to preserve the integrity of the whole body of which it is a part. And lastly, the idea of totality to be preserved intact when a man dies persists. Deontological ethics Deontological ethics is too inflexible in its importance on duties, utilitarian ethics too keen to overrule fundamental human rights. Deontology and utilitarianism are both types of ethics referring to how one responds in a certain situation. Deontology is based on following a set of duties and sticking to these duties no matter what the consequences, whereas utilitarianism is based on choosing the best outcome over a short term and long term even if it means depriving people of basic human rights. According to a deontologist, ones actions must be determined by a set of duties regardless of whether the long term consequences are good or bad. According to Micah, (2005) a deontologist believes in human morals and that every human has certain rights which should not be betrayed no matter what the cost. For example, taking organs from an individual without their consent, even to save one hundred lives would be unacceptable to the deontologist even though the fact the consequences would be better on the whole. The biggest problem with deontology knows which set of duties to pursue; there could be a huge variation in systems between people from different backgrounds, different social classes, different religions and people from different cultures. Micah, (2005) questions as to how do we tell which obligation is the most important and which is the least? If the consequences of each are to be considered then this would make it a consequentialist view and not a deontological one. Single duty conflicts cause just as many problems such as two individuals imminently need a heart transplant but only one organ is available, a deontolo gist has a duty to save lives but on this occasion only one out of the two can be saved. For example, a case that was discussed at a recent public forum hosted by Harvard Medical Schools Division of Medical Ethics: a Jewish man in New York learned of a Jewish child in Los Angeles who needed a kidney transplant. The man wanted to help someone of his own race and resolute that he was willing to donate a kidney to aid this child. Regardless of his discriminatory preference, one may analyse the donation as acceptable, since at least several patients would benefit for example, the child would be given a kidney, and those under her on the waiting list would move up one) and no one would be harmed (those above the girl on the waiting list would not get the kidney under any conditions, for the reason that the man would not give it to them). Whether directed donation to strangers violates values of equality is thus controversial. But if it is acceptable, it will be very hard to disallow discriminatory preferences, since donors can just specify that the organ must go to a particul ar individual, without saying why. According to Mill, (2004), Utilitarianism is a theory that promotes the best welfare and the greatest good for the greatest number. To attain this objective, societys resources are shared so that the maximum number of individuals benefit. In the context of organ transplantation, patients desires are compared so that the greatest results can be obtained and the greatest use of a scarce resource can be made. Our use of organs from patients who initially are judged to be medically unsuitable as donors supports the utilitarian approach of expanding the pool of potential donor organs and providing benefits to a greater number of patients. The ending result, however beneficial, does not justify the use of unethical means. Medical utilitarianism is therefore subjected to principles that reflect deontological theory. For example the â€Å"Karlovian† transplant case is an example of the anti-utilitarian theory. In this made-up case, a doctor has to m ake a decision whether to take the life one of his patients in order to save four other patients by using the victims transplanted organs. In conclusion, we have questions whether or not it is reasonable to continue to assert that there, or should be no property rights in the human body, or at least in its parts. Modern medical reality might provoke a re-evaluation of this mantra. At the same time, we have emphasised the complexity of the very concept of property itself, arguably requiring the law to take a more sophisticated approach to individual rights in respect of control, ownership and disposal. Not only would this present an accurate foundation for Australias organ donation and transplantation scheme, but it would also permit for the widest variety of motivations for organ donation while not negotiating peoples capacity to create ethical choices in donation. At the same point, preparation Australias organ donation and transplantation scheme on the idea of a rational, autonomous decision-maker could allow a number of changes to this scheme, the final result of which may be an increased amount of organs obtainable for transplantation and additional Australian and New Zealand lives saved. â€Æ' References Erich, H. (2004) Textbook of Healthcare Ethics. New York and London: Plenum Press. Fellner, C. (2009) Organ Donor Register. Retrieved 4th October 2009 from the World Wide Web: http://www.healthinsite.gov.au/topics/Organ_Donation Kirsty, A. (2002) Organ donation laws. Retrieved 5th October 2009 from the World Wide Web: http://www.abc.net.au/worldtoday/stories/s103007.htm Lewins, F. (2001) Bioethics of Health Professionals: an introductions and critical appraoch. Melbourne: Macmillan Education Australia. McLean, S. (2003) Legal and Ethical Aspects of Healthcare. San Francisco: Cromwell Press. Micah, H. (2005) The American Journal of Bioethics. Retrieved 2nd October 2009 from the World Wide Web: http://muse.jhu.edu/login?uri=/journals/american_journal_of_bioethics/v003/3.1hester.html Mill, J (2004) Practical Reasoning In Bioethics. Retrieved 29th September 2009 from the World Wide Web: http://facweb.bcc.ctc.edu/wpayne/utilitarianism.htm Thomas, C.(2006) Ethics Around Organ Donation. Retrieved 4th October 2009 from the World Wide Web: http://www.chf.org.au/Docs/Downloads/HV_Issue1_April08_Thomas.pdf Truog, R. (2005) The Ethics of Organ Donation by Living Donors. Retrieved 5th October 2009 from the World Wide Web: http://content.nejm.org/cgi/content/full/353/5/444 Wroe, D (2004) Law change to make organ donations easier. Retrieved 5th October 2009 from the World Wide Web: http://www.theage.com.au/articles/2004/04/23/1082616327960.html?from=storyrhs